About.
A sustainable marketing consultancy on a mission to drive positive impact.
The vision.
A world where we no longer lack trust in brands but see them as a force for good, driving impact in society. Greenwashing is prolific currently but if managed correctly could rapidly become a thing of the past. It just takes the correct application of the right sustainable marketing methodologies and governance.
What to expect.
I am one of the very few marketers out there that has expertise in both sustainability (environmental, social and governance) and marketing and understands how the two intersect. I know how to embed sustainability into every single aspect of your marketing
Aligning with the UN SDGs
The United Nations Sustainable Development Goals (defined by world leaders in 2015) are the 17 biggest challenges our planet faces today. Aligning brands and their marketing with helping tackle one or many of these challenges will ensure we reach a better future for everyone globally by 2030 and warrant marketing the title of being a true force for good.
An army of one or a team of many
Whether it’s defining your sustainable marketing strategy or building up your sustainable marketing capabilities within your team, I can help. I tend to work with a fellow certified sustainable marketer and ex-Microsoft and Visa employee, Paul Randle, on the bigger, more complex projects. And if you are after more than just sustainable marketing expertise, I work with a pool of highly-professional sustainability experts, Sustaineers Consultants. They specialise in everything from carbon footprinting and circular economy to Equity, Diversity & Inclusion and supply chain management.
Three sides of the triangle
I am one of the few marketers out there that can honestly say they have worked on all three sides of the marketing triangle – client side, agency side and media owner side. So I find it much easier than most to understand your pressure points but also how to make your life much easier.
Clients.
From investment and insurance companies to fashion and marine brands, my experience spans a wide array of sectors. That along with my sustainable marketing expertise, and extensive network of sustainability experts allows me to help a wide range of businesses regardless of size.
If you’d like to become one of my clients get in touch.
UN SDGs at the heart and sole of everything.
Aligning with the United Nations Sustainable Development Goals is one thing, showing your impact is a whole different level. It is a crucial step to proving you are genuinely driving change. It is time to walk the talk and hold Green Eyre accountable.
Key targets:
The Goal
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
Impact to date:
TBC
The Goal
Ensure sustainable consumption and production patterns.
Impact to date:
- 1 company launched – ONEE Essentials that focuses on driving tonnes of underwear away from landfill every year
The Goal
Take urgent action to combat climate change and its impacts.
Impact to date:
- 68% reduction in carbon footprint for EcoSki’s event activation at the National Snow Show 2021.
- X% reduction in carbon footprint in website through website design optimisation
- Green Eyre achieved carbon neutrality status in Autumn 2021.
The Goal
Strengthen the means of implementation and revitalize the global partnership for sustainable development.
Impact to date:
- 14 partnerships set up and managed for Clim8 Invest, EcoSki and JOG Yacht Racing in the past year helping drive awareness and greater levels of education.
Less focus, still relevant.
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X1. No Poverty
End poverty in all its forms everywhere.
Why?
“Eradicating poverty is not a task of charity, it’s an act of justice and the key to unlocking an enormous human potential. Still, nearly half of the world’s population lives in poverty, and lack of food and clean water is killing thousands every single day of the year. Together, we can feed the hungry, wipe out disease and give everyone in the world a chance to prosper and live a productive and rich life.”
X2. Zero Hunger
End hunger, achieve food security and improved nutrition and promote sustainable agriculture.
Why?
“Hunger is the leading cause of death in the world. Our planet has provided us with tremendous resources, but unequal access and inefficient handling leaves millions of people malnourished. If we promote sustainable agriculture with modern technologies and fair distribution systems, we can sustain the whole world’s population and make sure that nobody will ever suffer from hunger again.
“
X3. Good Health and Well-Being
Ensure healthy lives and promote well-being for all at all ages.
Why?
Over the last 15 years, the number of childhood deaths has been cut in half. This proves that it is possible to win the fight against almost every disease. Still, we are spending an astonishing amount of money and resources on treating illnesses that are surprisingly easy to prevent. The new goal for worldwide Good Health promotes healthy lifestyles, preventive measures and modern, efficient healthcare for everyone.
X4. Quality Education
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
Why?
Education liberates the intellect, unlocks the imagination and is fundamental for self-respect. It is the key to prosperity and opens a world of opportunities, making it possible for each of us to contribute to a progressive, healthy society. Learning benefits every human being and should be available to all.
X5. Gender Equality
Achieve gender equality and empower all women and girls.
Why?
Gender bias is undermining our social fabric and devalues all of us. It is not just a human rights issue; it is a tremendous waste of the world’s human potential. By denying women equal rights, we deny half the population a chance to live life at its fullest. Political, economic and social equality for women will benefit all the world’s citizens. Together we can eradicate prejudice and work for equal rights and respect for all.
X6. Clean Water and Sanitation
Ensure availability and sustainable management of water and sanitation for all.
Why?
One in three people live without sanitation. This is causing unnecessary disease and death. Although huge strides have been made with access to clean drinking water, lack of sanitation is undermining these advances. If we provide affordable equipment and education in hygiene practices, we can stop this senseless suffering and loss of life.
X7. Affordable and Clean Energy
Ensure access to affordable, reliable, sustainable and modern energy for all.
Why?
Renewable energy solutions are becoming cheaper, more reliable and more efficient every day. Our current reliance on fossil fuels is unsustainable and harmful to the planet, which is why we have to change the way we produce and consume energy. Implementing these new energy solutions as fast as possible is essential to counter climate change, one of the biggest threats to our own survival.
XIndustry, Innovation and Infrastructure
Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.
Why?
A functioning and resilient infrastructure is the foundation of every successful community. To meet future challenges, our industries and infrastructure must be upgraded. For this, we need to promote innovative sustainable technologies and ensure equal and universal access to information and financial markets. This will bring prosperity, create jobs and make sure that we build stable and prosperous societies across the globe.
XReduced Inequalities
Reduce inequality within and among countries.
Why?
oo much of the world’s wealth is held by a very small group of people. This often leads to financial and social discrimination. In order for nations to flourish, equality and prosperity must be available to everyone – regardless of gender, race, religious beliefs or economic status. When every individual is self sufficient, the entire world prospers.
XSustainable Cities and Communities
Make cities and human settlements inclusive, safe, resilient and sustainable.
Why?
The world’s population is constantly increasing. To accommodate everyone, we need to build modern, sustainable cities. For all of us to survive and prosper, we need new, intelligent urban planning that creates safe, affordable and resilient cities with green and culturally inspiring living conditions.
XLife Below Water
Conserve and sustainably use the oceans, seas and marine resources for sustainable development.
Why?
Healthy oceans and seas are essential to our existence.They cover 70 percent of our planet and we rely on them for food, energy and water. Yet, we have managed to do tremendous damage to these precious resources. We must protect them by eliminating pollution and overfishing and immediately start to responsibly manage and protect all marine life around the world.
XLife on Land
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss.
Why?
A flourishing life on land is the foundation for our life on this planet.We are all part of the planet’s ecosystem and we have caused severe damage to it through deforestation, loss of natural habitats and land degradation. Promoting a sustainable use of our ecosystems and preserving biodiversity is not a cause. It is the key to our own survival.
XPeace, Justice and Strong Institutions
Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels.
Why?
Compassion and a strong moral compass is essential to every democratic society. Yet, persecution, injustice and abuse still runs rampant and is tearing at the very fabric of civilization. We must ensure that we have strong institutions, global standards of justice, and a commitment to peace everywhere.
Certified.
One can never be too qualified. I am on an endless mission to keep upskilling in both marketing and sustainability to ensure I better serve you, my clients.
