About.

A sustainable marketing consultancy on a mission to drive positive impact.

The vision.

A world where we no longer lack trust in brands but see them as a force for good, driving impact in society. Greenwashing is prolific currently but if managed correctly could rapidly become a thing of the past. It just takes the correct application of the right sustainable marketing methodologies and governance.


On a mission.

I founded Green Eyre with the sole aim of helping brands market a cleaner, greener much more desirable future.

I am on a mission to re-orientate & reinvigorate the behaviour-changing capabilities of Marketing. Transforming it from an engine of over-consumption and waste generation to a powerful catalyst for positive change. All in the pursuit of a sustainable world for all.


What to expect.

I am one of the very few marketers out there that has expertise in both sustainability (environmental, social and governance) and marketing and understands how the two intersect. I know how to embed sustainability into every single aspect of your marketing

Aligning with the UN SDGs

The United Nations Sustainable Development Goals (defined by world leaders in 2015) are the 17 biggest challenges our planet faces today. Aligning brands and their marketing with helping tackle one or many of these challenges will ensure we reach a better future for everyone globally by 2030 and warrant marketing the title of being a true force for good.

An army of one or a team of many

Whether it’s defining your sustainable marketing strategy or building up your sustainable marketing capabilities within your team, I can help. I tend to work with a fellow certified sustainable marketer and ex-Microsoft and Visa employee, Paul Randle, on the bigger, more complex projects. And if you are after more than just sustainable marketing expertise, I work with a pool of highly-professional sustainability experts, Sustaineers Consultants. They specialise in everything from carbon footprinting and circular economy to Equity, Diversity & Inclusion and supply chain management.

Three sides of the triangle

I am one of the few marketers out there that can honestly say they have worked on all three sides of the marketing triangle – client side, agency side and media owner side. So I find it much easier than most to understand your pressure points but also how to make your life much easier.


Clients.

  • Clim8 Invest Logo
  • Onee Essentials logo
  • EcoSki logo
  • JUST ONE Tree logo
  • Boatlife logo
  • VirCru logo

From investment and insurance companies to fashion and marine brands, my experience spans a wide array of sectors. That along with my sustainable marketing expertise, and extensive network of sustainability experts allows me to help a wide range of businesses regardless of size.

If you’d like to become one of my clients get in touch.


UN SDGs at the heart and sole of everything.

Aligning with the United Nations Sustainable Development Goals is one thing, showing your impact is a whole different level. It is a crucial step to proving you are genuinely driving change. It is time to walk the talk and hold Green Eyre accountable.

Key targets:

The Goal

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.

Impact to date:

TBC

The Goal

Ensure sustainable consumption and production patterns.

Impact to date:

  • 1 company launched – ONEE Essentials that focuses on driving tonnes of underwear away from landfill every year

The Goal

Take urgent action to combat climate change and its impacts.

Impact to date:

  • 68% reduction in carbon footprint for EcoSki’s event activation at the National Snow Show 2021.
  • X% reduction in carbon footprint in website through website design optimisation
  • Green Eyre achieved carbon neutrality status in Autumn 2021.

The Goal

Strengthen the means of implementation and revitalize the global partnership for sustainable development.

Impact to date:

  • 14 partnerships set up and managed for Clim8 Invest, EcoSki and JOG Yacht Racing in the past year helping drive awareness and greater levels of education.

Less focus, still relevant.

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Certified.

One can never be too qualified. I am on an endless mission to keep upskilling in both marketing and sustainability to ensure I better serve you, my clients.